The diverse needs and stories of AANHPI communities deserve to be told with complete accuracy.

 

While most public opinion surveys are conducted only in English and Spanish, we provide unprecedented insights by recruiting and conducting interviews in English, Mandarin, Cantonese, Korean, and Vietnamese. 

 

Through its rigorous, scientific approach, Amplify AAPI illuminates the diverse experiences of AANHPI communities. We deliver best-in-class research to decision-makers who can’t afford to be wrong.

Poll Schedule

Contact Us

Alex Chew
Director, Client Services

Find Out More

Download our brochure to see how we can help you gain unprecedented insights now.

What Sets Amplify AAPI Apart

Inclusivity

Most panels and public opinion surveys recruit and conduct only in English and Spanish. We conduct interviews in English, Mandarin, Cantonese, Korean & Vietnamese—with more to come.

Scientific Excellence

Our experts in policy, data, analytics, cultural relevance and responsiveness produce reliable, scientifically rigorous research for decision-makers who can’t afford to be wrong.

Speed

Survey turnaround and results in as little as five weeks. With access to a pool of thousands of ready respondents, we connect with diverse communities for of-the-moment insights.

How Amplify AAPI Is Built

Amplify AAPI is designed to be representative of the US household population, including all 50 states and the District of Columbia.

US households are randomly selected with a known, non-zero probability from the NORC National Frame as well as address based sample (ABS) frames.

NORC contacts sampled households that are likely to have AANHPI individuals. Households can be contacted by mail and telephone in English, Mandarin, Cantonese, Korean, or Vietnamese.

NORC contacts sampled households.

To join, selected households visit Amplify AAPI member website or call toll-free telephone number. After providing informed consent, Amplify AAPI panel members complete an introductory survey asking questions about the person’s background, household composition and characteristics, and interests.

How to join Amplify AAPI

Panel members typically participate in studies two to three times a month. Panelists may be invited to participate in surveys and other kinds of research.

Panel members typically participate in studies two to three times a month.

How Amplify AAPI Represents the AANHPI Population

There are a range of challenges in properly representing the AANHPI population in survey research. First is attaining a sufficient sample size of AANHPI adults. But what matters even more is sample composition. Amplify AAPI works to attain representative sample coverage in a number of ways:

Multilingual Communication

By offering surveys in English, Mandarin, Cantonese, Vietnamese, and Korean, 92% of total AANHPI community members are offered a language with which they are comfortable completing surveys.

Cultural Relevance

Our designs for recruiting and surveys are culturally relevant and meant to maximize engagement with AANHPI communities.

Disaggregated Data

At initial launch, Amplify AAPI represents the overall AANHPI population, but ongoing recruitment is designed to grow the representation of subgroups such that we can generate stable survey estimates for a number of subgroups, including Chinese, Asian Indian, Filipino, Vietnamese, Korean, Japanese, Native Hawaiian and Pacific Islanders.

A Closer Look

Amplify AAPI offers you two ways to meet your research needs: custom surveys and monthly polls.

Monthly Poll

Monthly polls give access to Amplify AAPI panelists, but with the increased speed and affordability that some research projects require. Submit your finalized survey questions in the middle of the month, and data from 1,000 completed surveys is delivered to you in five weeks.

Custom Surveys

Custom surveys provide ultimate flexibility in sample size, survey length, and overall survey creation to meet your nuanced research needs.

Pricing

Custom Surveys

Contact us directly at AmplifyAAPI-BD@norc.org for a custom price quote for your project.

Monthly Poll

  • $10,000 minimum entry fee (covers up to 5 questions units*)
  • $1,500 per each additional question “unit”

* A unit is a simple, straightforward, close-ended question, such as yes/no, a checklist of up to 10 response categories, or grid questions using a rating scale with up to four attribute statements.

Both custom surveys and monthly polls include the following standard deliverables:

  • One standard demographic banner table: age, gender, education, ethnicity, Asian origin, region
  • Data file (Excel, SPSS, or SAS) including weights and Amplify AAPI Demographic Profile Variables (see below)

Custom Deliverables Provided at Additional Cost:

  • Custom banner tables—$350
  • Additional profile variable—$300 (Contact us for available variables)
  • Topline report, PowerPoint tables (Contact us for pricing)

Amplify AAPI Demographic Profile Variables

  • Gender
  • Age (in years)
  • Age (4 and 7 categories)
  • Educational obtainment (5 categories) 
  • AANHPI Origin
  • Language Spoken at Home
  • Nativity
  • Paternal Nativity 
  • Maternal Nativity
  • Housing Type (single-family home, etc.)
  • Ownership of Living Quarters (rent/own) 
  • Household Income (4, 9 and 18 categories)
  • Marital Status
  • Home Internet Access
  • Telephone Service (landline and/or cell)
  • Metropolitan Statistical Area (urban/rural)
  • Region (U.S. Census—4 & 9 categories) 
  • State of Residence
  • Household Size
  • Current Employment Status
  • Survey Start Date (date/time), End Date (date/time), Duration (minutes) & Mode (online/phone)
  • Device Type used for Online Survey Taking (desktop, tablet, smartphone)