The first-ever research panel designed to scientifically represent Asian American, Native Hawaiian, and Pacific Islander communities.

 

Amplify AAPI is the first and largest survey panel of Asian American, Native Hawaiian, and Pacific Islanders that provides unprecedented insights through thousands of interviews conducted in English, Mandarin, Cantonese, Korean, and Vietnamese. 

 

A collaboration between AARP and NORC at University of Chicago—an organization that has supplied trustworthy research for more than 80 years—Amplify AAPI will illuminate the needs, opinions, and experiences of AANHPIs, which researchers, policymakers, businesses, and marketers can then rely on to make decisions. 

Our Community Partners

asian american advertising federation logo
advocate logo
The Asian American Foundation logo
Asian Community Development Council logo
Association of Asian Pacific Community Health Organization logo
AMHA
APAICS
Asian Pacific Islander American Vote logo
The center for asian pacific american women logo
Greater Boston Chinese Golden Age Center logo
Japanese American Citizens League logo
Little Tokyo Service Center
NAAPIMHA logo
NaFFAA
NCAPA logo
Robert Wood Johnson Foundation logo
NQAPIA
PCDC logo

Founded by NORC with the Support of AARP

Amplify AAPI is grounded in the commitment and expertise of two venerable institutions.

NORC at the University of Chicago

NORC at the University of Chicago is an objective, non-profit partner for decision-makers who need research they can trust.

AARP Logo

AARP

AARP is the nation's largest nonprofit, nonpartisan organization committed to empowering Americans to choose how they live as they age.

Advisory Council

To ensure that the panel is relevant and responsive to data researchers, users, and the AANHPI community, we are guided by our Advisory Council, an esteemed group representing the nuanced AANHPI community. 

Daphne Kwok

Daphne Kwok is the vice president of AARP’s Asian American & Pacific Audience Strategy. In 2010, President Obama appointed Daphne to chair his Advisory Commission on AAPIs, where data integrity and data disaggregation was a top priority.  She served as executive director of several AAPI organizations including Asian Pacific American Institute for Congressional Studies and Organization of Chinese Americans. Daphne served as the first chair of the National Council of Asian Pacific Americans,  co-chair of the Nielsen External Asian Pacific Advisory Council, and as a member of the Comcast-NBCUniversal Joint Diversity Advisory Council.

Daphne Kwok

Karthick Ramakrishnan

Karthick Ramakrishnan is a professor of public policy at the University of California, Riverside, founder of AAPI Data, and co-founder of California 100. Karthick serves as president of the Association of Princeton Graduate Alumni, on the Boards of The California Endowment, the U.S. Census Bureau’s National Advisory Committee (NAC), and the Asian American Alumni Association of Princeton (A4P). He also served as chair of the California Commission on APIA Affairs and founded and led the Center for Social Innovation at UC Riverside and the Journal of Race, Ethnicity, and Politics. He holds a BA in international relations from Brown University and a PhD in politics from Princeton.

Karthick Ramakrishnan

Bill Imada

Bill Imada is the founder, chairman, and chief connectivity officer of IW Group, a multicultural-focused advertising, marketing, and communications agency. With over 30 years of experience, he has represented prominent companies such as AARP, Beam Suntory, Edison International, Lexus, McDonald's, Nielsen, Walmart, Walt Disney, and more. Bill actively engages with the community, serving on several boards and advisory councils, including the ANA Educational Foundation and PBS SoCal. Bill co-founded the Asian & Pacific Islander American Scholarship Fund (now APIA Scholars) and the Asian/Pacific Islander American Chamber of Commerce & Entrepreneurship. His contributions were recognized by the White House, leading to an appointment to the President's Advisory Commission on Asian Americans and Pacific Islanders.

Bill Imada

Qin Gao

Qin Gao is professor of social policy and associate dean for doctoral education at Columbia University School of Social Work and the founding director of the Columbia China Center for Social Policy. Qin led the 2022 State of Chinese Americans Survey and is part of the New York City Longitudinal Survey of Well-being research team. Additionally, Qin is on the faculty of Columbia University's Committee on Global Thought and Weatherhead East Asian Institute and a Public Intellectual Fellow of the National Committee on US-China Relations. Her work has been supported by various national and international funding sources, including the Asian Development Bank, UNICEF, and the World Bank. Qin holds degrees from China Youth University of Political Studies, Peking University, and Columbia University. 

Qin Gao

Patricia Ratulangi

Pat is a strategic communications leader who translates data and business insights into compelling stories that drive growth and impact. With 20+ years of experience in brand and corporate communications, she specializes in thought leadership, executive and internal communications, media relations, and social media. Most recently, she served as Nielsen’s AANHPI thought leader, advancing data-driven strategies for inclusive growth and representation.  Pat has spoken at South by Southwest, Cannes Lions, PRWeek, and Adweek. A board member of VOICES for AAPI, she is an award-winning advocate for representation in business and communications.

Patricia Ratulangi

Charitie Dantis-Gayo

Charitie Dantis-Gayo is a transformational insights and marketing leader with over 20 years driving brand growth, innovation, and strategic decision-making in global organizations. As Corporate Vice President at New York Life, she built strategic brand measurement capabilities, cultivated high-performing teams, and embedded consumer understanding and data fluency across the business. A recognized mentor, panelist, and diversity advocate, Charitie translates qualitative and quantitative insights into measurable impact. Outside work, she enjoys mentoring emerging leaders and fostering community connections that elevate diverse voices, moving change forward together.

Charitie Dantis-Gayo

Mark Lee Keam

Mark Lee Keam leads the Korean American Institute, a nonprofit organization whose mission is to produce insightful and actionable research to improve decision making on issues facing Korean Americans. Mark had a long career in public service and in the private sector.  He was an elected state lawmaker, politically appointed by two Presidents and two Governors, and was a legal advisor to a United States Senate Assistant Leader.  He was also a lobbyist for a Fortune 15 company, president of a national Asian American chamber of commerce, and an entrepreneur. Mark holds degrees in political science and law.

 

Mark Lee Keam

Michael S. Spencer

Dr. Mike Spencer (Kānaka Maoli) is the Ballmer Endowed Dean and Professor in Social Work at the University of Washington School of Social Work. He is also the director of Native Hawaiian, Pacific Islander, and Oceania Affairs at the UW Indigenous Wellness Research Institute (IWRI) and a UW alumnus. His research examines health equity and wellness for populations of color through community-based, participatory research (CBPR) methods. He teaches courses on diversity and social justice and is a Fellow of the Academy of Social Work and Social Welfare (AASWSW) and the Society for Social Work and Research (SSWR).

 

Mike Spencer

Toquyen Doan

Toquyen Doan is a senior nonprofit fundraising and strategy executive with over a decade of experience supporting organizations advancing gender justice, racial equity, and community power. She serves as Senior Director of Client Partnerships at The Stott Group, advising national and international organizations on multi-year fundraising campaigns ranging from $10M to $500M. Her work focuses on major gifts, campaign strategy, and institutional fundraising, helping organizations align research, policy, and advocacy priorities with long-term revenue growth. Toquyen brings a collaborative, trust-centered approach to leadership and partnership, grounded in strategic execution and accountability.

Toquyen Doan

Our Team

With well over a century of combined experience in gathering and analyzing research on a wide range of topics, Amplify AAPI's experts know how to deliver for clients.

Alex Chew

Alex is a director on the AmeriSpeak team and works across the Client Services and Business Development groups as the lead of Amplify AAPI and Foresight 50+. He is also the relationship manager for the AARP account. Alex has expertise championing research and representation in research for AANHPIs in the United States. He has deep experience conducting quantitative and qualitative brand and reputation research from survey creation and data analysis to report creation and presentations.

David Dutwin

Ashani Johnson-Turbes

Ashani Johnson-Turbes, PhD, is a vice president in the Bridge at NORC at the University of Chicago. Ashani is an experienced and award-winning social scientist with over 20 years conducting communication, social marketing, public health, and public policy research. Ashani also serves on the Research Committee for the Ad Council, the Evaluation Advisory Group for Bright Pink, and is vice president for the Society for Health Communication.

Vince Welch

Lisa Lee

Lisa is a principal research methodologist at NORC at the University of Chicago. She is experienced in conducting methodological research for federal agencies and private foundations in the areas of higher education and workforce training. Lisa is also engaged in research on methods to increase the participation of Asian American and Pacific Islander (AAPI) and other underrepresented populations in research. Her work on methods to increase AAPI participation in survey research appears in the journal Survey Practice.

Lisa Lee

Samantha Kusuma

Samantha is a manager in NORC’s AmeriSpeak department. She is an experienced project manager of AmeriSpeak-conducted surveys, specializing in conducting surveys using the Amplify AAPI panel platform operated by NORC and created in collaboration with AARP. In her role, Samantha has been responsible for overseeing all aspects of survey programming, sampling, data collection, data processing, and reporting for surveys based on the Amplify AAPI panel platform, AmeriSpeak, and SHRM Voice of Work Research panel.

Samantha Kusuma