The first-ever research panel designed to scientifically represent Asian American, Native Hawaiian, and Pacific Islander communities.

 

Amplify AAPI is the first and largest survey panel of Asian American, Native Hawaiian, and Pacific Islanders that provides unprecedented insights through thousands of interviews conducted in English, Mandarin, Cantonese, Korean, and Vietnamese. 

 

A collaboration between AARP and NORC at University of Chicago—an organization that has supplied trustworthy research for more than 80 years—Amplify AAPI will illuminate the needs, opinions, and experiences of AANHPIs, which researchers, policymakers, businesses, and marketers can then rely on to make decisions. 

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Our Community Partners

asian american advertising federation logo
advocate logo
The Asian American Foundation logo
Asian Community Development Council logo
Association of Asian Pacific Community Health Organization logo
AMHA
APAICS
Asian Pacific Islander American Vote logo
The center for asian pacific american women logo
Greater Boston Chinese Golden Age Center logo
Japanese American Citizens League logo
Little Tokyo Service Center
NAAPIMHA logo
NaFFAA
NCAPA logo
Robert Wood Johnson Foundation logo
NQAPIA
PCDC logo

Founded by NORC with the Support of AARP

Amplify AAPI is grounded in the commitment & expertise of two venerable institutions.

NORC at the University of Chicago

NORC at the University of Chicago is an objective, non-profit partner for decision-makers who need research they can trust.

AARP Logo

AARP

AARP is the nation's largest nonprofit, nonpartisan organization committed to empowering Americans to choose how they live as they age.

Advisory Council


To ensure that the panel is relevant and responsive to data researchers, users, and the AANHPI community, we are guided by our Advisory Council, an esteemed group representing the diverse and nuanced AANHPI community. 

Richard Calvin Chang

Richard Calvin Chang is a Native Hawaiian attorney who co-founded and currently serves as Director of the Native Hawaiian and Pacific Islander (NHPI) Data Policy Lab at the UCLA Center for Health Policy Research. Calvin has over a decade of experience working with NHPI communities and managing policy campaigns that address NHPI health disparities and promote data equity. Calvin currently serves as the Board Chair of Pacific Islander Health Partnership and was appointed to the U.S. Census Bureau’s National Advisory Committee on Racial, Ethnic, and Other Populations in 2021. He earned his J.D. from Seton Hall University School of Law and his M.S. in Computational Analysis and Public Policy from the University of Chicago.

Richard Calvin Chang

Qin Gao

Qin Gao is professor of social policy and associate dean for doctoral education at Columbia University School of Social Work and the founding director of the Columbia China Center for Social Policy. Qin led the 2022 State of Chinese Americans Survey and is part of the New York City Longitudinal Survey of Well-being research team. Additionally, Qin is on the faculty of Columbia University's Committee on Global Thought and Weatherhead East Asian Institute and a Public Intellectual Fellow of the National Committee on US-China Relations. Her work has been supported by various national and international funding sources, including the Asian Development Bank, UNICEF, and the World Bank. Qin holds degrees from China Youth University of Political Studies, Peking University, and Columbia University. 

Qin Gao

Bill Imada

Bill Imada is the founder, chairman, and chief connectivity officer of IW Group, a multicultural-focused advertising, marketing, and communications agency. With over 30 years of experience, he has represented prominent companies such as AARP, Beam Suntory, Edison International, Lexus, McDonald's, Nielsen, Walmart, Walt Disney, and more. Bill actively engages with the community, serving on several boards and advisory councils, including the ANA Educational Foundation and PBS SoCal. Bill co-founded the Asian & Pacific Islander American Scholarship Fund (now APIA Scholars) and the Asian/Pacific Islander American Chamber of Commerce & Entrepreneurship. His contributions were recognized by the White House, leading to an appointment to the President's Advisory Commission on Asian Americans and Pacific Islanders.

Bill Imada

Daphne Kwok

Daphne Kwok is the vice president of AARP’s Diversity, Equity & Inclusion, Asian American & Pacific Audience Strategy. In 2010, President Obama appointed Daphne to chair his Advisory Commission on AAPIs, where data equity and data disaggregation was a top priority. She served as executive director of several AAPI organizations including Asian Pacific American Institute for Congressional Studies and Organization of Chinese Americans. Daphne served as the first chair of the National Council of Asian Pacific Americans, Co-Chair of the Nielsen External Asian Pacific Advisory Council, and as a member of the Comcast-NBCUniversal Joint Diversity Advisory Council.

Daphne Kwok

Lisa Lee

Lisa Lee is a principal research methodologist in the Methodology & Quantitative Social Sciences department at NORC. Lisa specializes in methods for improving survey instruments and reducing measurement error in surveys. She conducts methodological research on behalf of federal agencies and private foundations, focusing on higher education and workforce training. She is also engaged in research on methods to increase the participation of Asian American and Pacific Islander and other underrepresented populations in research. Lisa has a PhD in psychology from the University of Chicago.

Lisa Lee

Gregg Orton

Gregg Orton is the national director of the National Council of Asian Pacific Americans. Gregg leads the coalition in developing policy and communications strategy and advancing a joint agenda to address the needs of the Asian American, Native Hawaiian, and Pacific Islander (AANHPI) communities. Gregg spent a decade working on Capitol Hill for Rep. Al Green (D-TX), serving as a dedicated advocate for the AAPI community and a mentor for many AAPI staffers in Congress. Gregg came to DC as an Asian Pacific American Institute for Congressional Studies (APAICS) Housing Fellow. He most recently served as the Congressman’s Chief of Staff.

Gregg Orton

Karthick Ramakrishnan

Karthick Ramakrishnan is a professor of public policy at the University of California, Riverside, founder of AAPI Data, and co-founder of California 100. Karthick serves as president of the Association of Princeton Graduate Alumni, on the Boards of The California Endowment, the U.S. Census Bureau’s National Advisory Committee (NAC), and the Asian American Alumni Association of Princeton (A4P). He also served as chair of the California Commission on APIA Affairs and founded and led the Center for Social Innovation at UC Riverside and the Journal of Race, Ethnicity, and Politics. He holds a BA in international relations from Brown University and a PhD in politics from Princeton.

Karthick Ramakrishnan

Bei Wu

Bei Wu is the dean's professor in global health and vice dean for research at NYU Rory Meyers College of Nursing, also co-directing the NYU Aging Incubator. Previously, Bei held the Pauline Gratz Professorship at Duke University School of Nursing. Internationally recognized in gerontology, she leads numerous NIH-funded projects, such as improving oral health for individuals with cognitive impairment and exploring links between diabetes, oral health, and dementia. Bei co-leads the Rutgers-NYU Center for Asian Health Promotion and Equity and the Resource Center for Alzheimer’s and Dementia Research in Asian and Pacific Americans (RCASIA). 

Bei Wu

Our Team


With well over a century of combined experience in gathering and analyzing research on a wide range of topics, Amplify AAPI's experts know how to deliver for clients.

Alex Chew

Alex is a director on the AmeriSpeak team and works across the Client Services and Business Development groups as the lead of Amplify AAPI and Foresight 50+. He is also the relationship manager for the AARP account. Alex has expertise championing research and representation in research for AANHPIs in the U.S. He has deep experience conducting quantitative and qualitative brand and reputation research from survey creation and data analysis to report creation and presentations.

David Dutwin

Ashani Johnson-Turbes

Ashani Johnson-Turbes, PhD, is a vice president in the Bridge at NORC at the University of Chicago. Ashani is an experienced and award-winning social scientist with over 20 years conducting communication, social marketing, public health, and public policy research, including rigorous measurement of communication messages, materials, and campaigns to promote equity. Ashani also serves on the Research Committee for the Ad Council, the Evaluation Advisory Group for Bright Pink, and is vice president for the Society for Health Communication.

Vince Welch

Lisa Lee

Lisa is a principal research methodologist at NORC at the University of Chicago. She is experienced in conducting methodological research for federal agencies and private foundations in the areas of higher education and workforce training. Lisa is also engaged in research on methods to increase the participation of Asian American and Pacific Islander (AAPI) and other underrepresented populations in research. Her work on methods to increase AAPI participation in survey research appears in the journal Survey Practice.

Lisa Lee

Samantha Kusuma

Samantha is a manager in NORC’s AmeriSpeak department. She is an experienced project manager of AmeriSpeak-conducted surveys, specializing in conducting surveys using the Amplify AAPI panel platform operated by NORC and created in collaboration with AARP. In her role, Samantha has been responsible for overseeing all aspects of survey programming, sampling, data collection, data processing, and reporting for surveys based on the Amplify AAPI panel platform, AmeriSpeak, and SHRM Voice of Work Research panel.

Samantha Kusuma