Amplify AAPI is the first and largest survey panel of Asian American, Native Hawaiian, and Pacific Islanders that will provide unprecedented insights through thousands of interviews conducted in English, Mandarin, Cantonese, Korean and Vietnamese.
A collaboration between AARP and NORC at University of Chicago—an organization that has supplied trustworthy research for more than 80 years—Amplify AAPI will illuminate the needs, opinions, and experiences of AANHPIs, which researchers, policymakers, businesses, and marketers can then rely on to make decisions.
Through its rigorous, scientific approach, Amplify AAPI will help end racial inequities and stereotypes that lead to unequal access to social service programs, consumer goods, and other important facets of society.
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Our Community Partners

Founded by NORC with the Support of AARP
Amplify AAPI is grounded in the commitment & expertise of two venerable institutions.
NORC at the University of Chicago
NORC at the University of Chicago is an objective, non-profit partner for decision-makers who need research they can trust.
AARP
AARP is the nation's largest nonprofit, nonpartisan organization committed to empowering Americans to choose how they live as they age.
Amplify AAPI is Guided by Our Advisory Council
Accurate representation is essential to the success of Amplify AAPI. To ensure that the panel is relevant and responsive to data researchers, users, and the AANHPI community, Amplify AAPI is guided by our Advisory Council, an esteemed group of members representing the diverse and nuanced AANHPI community. This council is still in formation and new council members are being added to ensure representation and strengthen community bonds.
Our Team
With well over a century of combined experience in gathering and analyzing research on a wide range of topics, Amplify AAPI's experts knows how to deliver for clients.