How Amplify AAPI is built
Amplify AAPI is designed to be representative of the U.S. household population, including all 50 states and the District of Columbia.
U.S. households are randomly selected with a known, non-zero probability from the NORC National Frame as well as address based sample (ABS) frames.
How Households Are Recruited
How Amplify AAPI Represents the AANHPI Population
There are a range of challenges in properly representing the AANHPI population in survey research. First is attaining a sufficient sample size of AANHPI adults. But what matters even more is sample composition. Amplify AAPI works to attain representative sample coverage in a number of ways:
By offering surveys in English, Mandarin, Cantonese, Vietnamese, and Korean, 92% of total AANHPI community members are offered a language with which they are comfortable completing surveys.
Our designs for recruiting and surveys are culturally relevant and meant to maximize engagement with AANHPI communities.
At initial launch, Amplify AAPI represents the overall AANHPI population, but ongoing recruitment is designed to grow the representation of subgroups such that we can generate stable survey estimates for a number of subgroups, including Chinese, Asian Indian, Filipino, Vietnamese, Korean, Japanese, Native Hawaiian and Pacific Islanders.