How Amplify AAPI is built

Amplify AAPI is designed to be representative of the U.S. household population, including all 50 states and the District of Columbia.


U.S. households are randomly selected with a known, non-zero probability from the NORC National Frame as well as address based sample (ABS) frames.

How Households Are Recruited

NORC contacts sampled households that are likely to have AANHPI individuals. Households can be contacted by mail and telephone in English, Mandarin, Cantonese, Korean, or Vietnamese.

NORC contacts sampled households.

To join, selected households visit Amplify AAPI member website or call toll-free telephone number. After providing informed consent, Amplify AAPI panel members complete an introductory survey asking questions about the person’s background, household composition and characteristics, and interests.

How to join Amplify AAPI

Panel members typically participate in studies two to three times a month. Panelists may be invited to participate in surveys and other kinds of research.

Panel members typically participate in studies two to three times a month.

How Amplify AAPI Represents the AANHPI Population

There are a range of challenges in properly representing the AANHPI population in survey research. First is attaining a sufficient sample size of AANHPI adults. But what matters even more is sample composition. Amplify AAPI works to attain representative sample coverage in a number of ways:

Multilingual Communication

By offering surveys in English, Mandarin, Cantonese, Vietnamese, and Korean, 92% of total AANHPI community members are offered a language with which they are comfortable completing surveys.


Cultural Relevance

Our designs for recruiting and surveys are culturally relevant and meant to maximize engagement with AANHPI communities.

Disaggregated Data

At initial launch, Amplify AAPI represents the overall AANHPI population, but ongoing recruitment is designed to grow the representation of subgroups such that we can generate stable survey estimates for a number of subgroups, including Chinese, Asian Indian, Filipino, Vietnamese, Korean, Japanese, Native Hawaiian and Pacific Islanders.