About Us

Illuminating AANHPI Stories

AANHPI communities are excluded from conversations, policies, budget allocation, and services due to limited or inaccurate data representation.

Data gaps exacerbate existing racial inequity by perpetuating health care, economic, educational & employment disparities; stereotypes & assumptions; and unequal access to social service programs & consumer goods.

We built Amplify AAPI to be inclusive & representative.

Learn How Amplify AAPI Is Built

About the AANHPI Community

6.3^%

of Total Adults

Asian American, Native Hawaiian, and Pacific Islanders make up over 6% of the nation’s population.

20M+

People in the U.S.

According to the 2020 census data, 20.6 Million people in the U.S. identify as Asian American, Native Hawaiian or Pacific Islander (not in combination with other races).

46M

Estimated Population by 2060

Asian Americans are the fastest-growing racial and ethnic group in the U.S. and Native Hawaiians and Pacific Islanders are the third-fastest growing.

Founded by NORC with the Support of AARP

Amplify AAPI is grounded in the commitment & expertise of two venerable institutions.

NORC at the University of Chicago

NORC at the University of Chicago is an objective, non-profit partner for decision-makers who need research they can trust.

AARP

AARP is the nation's largest nonprofit, nonpartisan organization committed to empowering Americans to choose how they live as they age.

The Expertise to Take Research Forward

With well over a century of combined experience in gathering and analyzing research on a wide range of topics, Amplify AAPI's experts knows how to deliver for clients.

Alex Chew

Alex is a director on the AmeriSpeak team and works across the Client Services and Business Development groups as the lead of Amplify AAPI and Foresight 50+. He is also the relationship manager for the AARP account. Alex has expertise championing research and representation in research for AANHPIs in the U.S. He has deep experience conducting quantitative and qualitative brand and reputation research from survey creation and data analysis to report creation and presentations.

Ashani Johnson-Turbes

Ashani Johnson-Turbes, PhD, is the vice president & director of the Center on Equity Research, a multi-disciplinary center at NORC at the University of Chicago. Ashani is an experienced and award-winning social scientist with over 20 years conducting communication, social marketing, public health, and public policy research, including rigorous measurement of communication messages, materials, and campaigns to promote equity. Ashani also serves on the Research Committee for the Ad Council, the Evaluation Advisory Group for Bright Pink, and is vice president for the Society for Health Communication.

Lisa Lee

Lisa is a principal research methodologist at NORC at the University of Chicago. She is experienced in conducting methodological research for federal agencies and private foundations in the areas of higher education and workforce training. Lisa is also engaged in research on methods to increase the participation of Asian American and Pacific Islander (AAPI) and other underrepresented populations in research. Her work on methods to increase AAPI participation in survey research appears in the journal Survey Practice.

Samantha Kusuma

Samantha is a manager in NORC’s AmeriSpeak department. She is an experienced project manager of AmeriSpeak-conducted surveys, specializing in conducting surveys using the Amplify AAPI panel platform operated by NORC and created in collaboration with AARP. In her role, Samantha has been responsible for overseeing all aspects of survey programming, sampling, data collection, data processing, and reporting for surveys based on the Amplify AAPI panel platform, AmeriSpeak, and SHRM Voice of Work Research panel.